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Tapping Into Unmet Demand: Gousto's Tech Spin-Off | Director of Product & Technology @ Bento Tech | Mitch Beard

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You’ve most likely heard of Gousto, the meal prep delivery box that took the nation by storm. Gousto built the technology needed to get to over 100% growth year on year. And by 2022, more than 2 million meals were being delivered every single week. The team knew that if more companies used their tech, there’d be less engineering waste in the world. And so, Bento was born.


In this episode we have Mitch Beard, Director of Product and Technology at Bento Tech. Mitch talks us through what the Bento product is, how the idea came about and the journey that they’ve been on to get to where they are now.

Mitch shares how the product developed along the way and their 'aha' moment, in which they discovered the unmet demand in the market that Bento was born to meet...

He dives into how they established product market fit, gaining early-stage traction, and challenges in the current market.  Mitch shares what drives his team and how he motivates them, as well as some of his standout wow moments in the journey so far.

Questions asked:

1. Tell us a bit about yourself and the story behind Bento

2. What is the demand for the product and how did you establish product market fit?

3. How did you go about gaining early-stage traction? Were there any challenges around this?

4. Has the current market affected the plan for Bento at all or presented any specific challenges for the product?

5. What makes your team the best to build the solution that Bento provides?

6. What drives you and your team? How do you motivate and guide them?

7. Are they any key ‘wow’ moments along the journey that have stood out to you?

8. What’s next for Bento, what can customers expect?

9. What has been the biggest challenge in your career to date?

10. And finally, what one piece of advice would you give to someone thinking about joining a start-up?

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