Unlocking Product Growth: How Product Teams Can Drive Real Commercial Impact

How do you get your product teams thinking more commercially?

It's a question that’s been coming up repeatedly in our conversations with product leaders recently, so naturally we made it the focus of our latest event.

Led brilliantly by Maria Kucheryavaya, we spent the morning openly sharing challenges, frustrations, and solutions around unlocking commercial growth within product teams.

Here's just a few of the key themes we discussed:

• Balancing product and commercial goals without creating internal friction. How do you align KPIs effectively to avoid teams pulling in opposite directions?

• Protecting user experience while driving monetisation. Where’s the sweet spot between commercial success and customer delight?

• Transparency around product roadmaps. Sometimes communicating what you aren't prioritising is just as important as highlighting current initiatives, to provide context around your team's focus and decisions.

And one question that divided the room: Should product teams fully own revenue?

If you'd like to learn more about our product leadership events and how you can get involved, get in touch with our Head of Product, Louise Smith, for all the details.

💡 Check out the key takeaways here 💡