What's the biggest mistake that start-ups make when it comes to marketing & branding? In this episode, Founder of Tech Branding Agency Notepad, Naeem Alvi-Assinder tells all - from how to position yourself against competitors, to avoiding common 'boring' marketing methods and becoming too product focused. 
Naeem also dives into his experience with & advice around building conditions for people to do their best creative work, as well as his opinion on what's wrong with the creative industry.  Finally he gives his honest opinion on when is the right time for a start-up to invest in a branding agency.