Netacea is one of the leading bot management solutions on the market. But for this Manchester-born start-up, securing a spot amongst industry leaders was no small challenge, as they entered a mature market dominated by the U.S. In this episode, Andy Still, CTO of Netacea, sat down with us to discuss their journey from spinning out of Intechnica, to the challenges around becoming a serious voice in the U.S market. He also talks us through the challenges around gaining long-term buy-in from customers as a new product and building and maintaining a collaborative workplace culture. 

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