In this episode of the Startup Diaries co-host Livvie Holt sits down with Rajiv Tanna, co-founder and Chief Product Officer of Birdie, a global home healthcare technology company.

Birdie is a technology partner for homecare, with mobile and desktop software for managing care delivery, rostering and invoicing.

Rajiv shares Birdie's mission to revolutionise the ageing journey for care recipients and their families by navigating the UK's underfunded social care system through innovative software solutions.

Discussing his background in banking and technology, Raj reflects on his journey from early aspirations to build a business to leading a company aimed at making significant impacts in healthcare. He delves into the importance of customer-centric product development, the challenges of managing a fast-growing team, and Birdie's commitment to transparency and social enterprise values.

As Birdie expands internationally and explores generative AI to enhance patient care, Raj imparts wisdom on the balance between personal life and the demands of nurturing a startup with a profound social mission.

5 key takeaways: 

  1. Align with Your Why: Choose or create a business venture that resonates deeply with your personal values and life goals, as this alignment will be a source of strength and perseverance.
  2. Embrace Customer Feedback: Develop products that are deeply informed by customer insights and feedback, ensuring that the customer's voice directly influences the evolution of your offerings.
  3. Cultivate a Strong Culture: As your business scales, actively shape and nurture your company culture to ensure that it supports your mission and empowers your employees.
  4. Balance and Well-being: Incorporate practices that promote personal well-being and work-life balance, recognizing that long-term success is built on a foundation of sustainable work habits.
  5. Consider Your Role: Reflect on whether founding a startup is the best route for you, or if you could make a significant impact by joining forces with an existing mission-driven organization.